You can create ads with amazing imagery and compelling copy, but many advertisers are missing a very important component: Targeting.

If you’re using Facebook for your business, you’ve probably asked the question — are Facebook Ads really worth the time and money?It’s a fair question to ask.

Whether you’re a beginner to Facebook Advertising and you’ve never created an ad before, or you’ve mastered the platform, but you aren’t sure if your campaigns are performing as well as they could, there are always ways to improve your advertisements and their efficiency.

Rewind the clock a few years and you’d frequently hear people suggesting that Facebook is a great marketing channel because it was free to have a presence. If you built a good Facebook page for your business and attracted lots of fans, you’d have a valuable platform to talk to potential and existing customers.

As the digital world continues to grow, and mobile usage exponentially increases, Facebook is continuing to see a staggering increase in users and daily visits to the site.

If you build it, they will come” may have worked in the movie Field of Dreams, but if that’s your advertising motto your business won’t last long. Whether your small business is online or offline, you need to communicate your existence to your target audience if you want to sell anything.

Over the past year we’ve been working closely with many small businesses and organizations to understand the impact of Facebook Ads. Do they actually bring tangible results, or is it all hype?

In their book, Ultimate Guide to Facebook Advertising: How to Access 600 Million Customers in 10 Minutes, authors Perry Marshall and Thomas Meloche detail the ins-and-outs of advertising your goods and services to users of the hugely popular social network. In this edited excerpt, the authors lay out the basics of Facebook advertising for first-timers, including how to measure a campaign's effectiveness.

As cash-strapped small businesses in the Valley try to find ways to promote their companies online, Facebook's been trying to find ways to entice the companies that might not have the budget for a social media team.

If you’ve experienced success with paid search, you may have given thought to social media advertising. Increasing numbers of small businesses are bringing paid social into their social media strategy, and the diversification of online advertising into social media channels can be seen everywhere.